Report: WNBA agrees to $2.2B, 11-year media rights deal with ESPN, Amazon, NBC

2024-12-25 22:00:57 source:lotradecoin NFT marketplace features category:News

WNBA commissioner Cathy Engelbert actually set her sights too low in April when she said she wanted the league to double its current national media rights fees.

The current national media contracts, though the 2025 season, average about $50 million annually. The WNBA's new deal with ESPN, Amazon and NBC, approved Tuesday, will pay the league about $2.2 billion over the next 11 years for an average of $200 million a year — and it could be even more lucrative, The Athletic reported.

Call it part of the Caitlin Clark Effect. Engelbert made her comment in anticipation of a huge growth in popularity for the WNBA on the eve of the league draft, when the Indiana Fever made the college phenom out of Iowa the No. 1 pick.

The WNBA partnered with the NBA, which negotiated the contracts as part of its own rights talks resulting in an agreement with Disney, NBC and Amazon on approximately $75 billion over 11 years. The NBA's board of governors approved the new terms, which are still pending.

The WNBA's current media partners are Disney, Ion, CBS and Amazon. The Athletic reported that in addition to the next deal, the WNBA could negotiate with new partners on two other separate rights packages to total another $60 million annually.

That new total could pay the WNBA more than six times its current fees. The league and its media partners also have agreed to revisit the rights contracts in three years to measure the value against the league's growth, The Athletic reported.

The USA TODAY app gets you to the heart of the news — fast. Download for award-winning coverage, crosswords, audio storytelling, the eNewspaper and more.

More:News

Recommend

'September 5' depicts shocking day when terrorism arrived at the Olympics

On Sept. 5, 1972, Munich's Summer Olympics morphed in a gut-wrenching instant from the world's bigge

IRS special agent accused of involuntary manslaughter in shooting of fellow employee at gun range

TUCSON, Ariz. (AP) — An April trial date has been scheduled for an Internal Revenue Service special

Nikki Haley rejects third-party No Labels presidential bid, says she wouldn't be able to work with a Democratic VP

Nikki Haley rejected the idea of running for president on the No Labels third-party ticket as the Re