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This is not a drill, we’re in Amazon October Prime Day 2024 mode. Iconic deals, unbeatable price tags, and items that almost never go on sale. But the ones who really need affordable products that are easy to use, can save you time, and really work – are the busy moms (which is actually, every mom). They need these Amazon Prime Big Deal Days beauty essentials and they need them – like, yesterday. And, since I’m a busy mom myself, I’ve rounded up some incredible deals.

Because who has time for a long makeup routine? Or a cream that doesn’t cut it? Busy moms are always on the go, so products that can do more than one thing, work quickly, or are just a great deal, are a bonus. From a nourishing lip mask to a volumizing dry shampoo, from brands like Sol de Janeiro, Revlon, and Olay, these beauty essentials are great for any busy person, TBH.

So, keep on scrolling for the best Prime Day beauty deals that are essential for every busy mom on the go – who is also a chauffeur, party planner, chef, cleaner of toys…

Best Prime Big Deal Days Busy Mom Beauty Essentials

I love using this lip mask at night -- and I bought it for my mom, mother-in-law, and grandma for Christmas. Just apply with the little applicator wand and wait for your lips to feel silky smooth. It also comes in so many yummy flavors.

This under-eye brightener has a reputation that proceeds it. You can see the striking before and after images all over the Internet -- this stuff really works. I dab some under my eyes in the morning and I look illuminated and refreshed for the day.

Busy moms needs products that work -- like this Solawave red light therapy device. Just use it 3 minutes a day and it can reduce the signs of wrinkles, fine lines, dark spots, and more. 

After trying dozens of mascaras, I can honestly say that I keep coming back to my L'Oreal 2-step mascara. It includes a primer on one side and mascara on the other, and people always ask if I'm wearing false lashes. Plus, I never have any trouble with flaking or smudging (win).

Give you hair a little pick-me-up with this talc-free dry shampoo from amika. It adds volume, reduces oil on your strands, and doesn't leave any white residue behind. Just spray, massage into your hair, and you're good to go.

Backed by over 21,800 5-star Amazon reviews, there's a reason for all the buzz around this bum bum cream. Not only can it smooth and tighten skin, it can also leave it hydrated and nourished for ultimate softness. Plus, it smells like salted caramel, pistachios, and vanilla.

When you're a busy mom that's got to be everywhere at once, you need a sunscreen that will protect your skin. What I love about this SPF 30 mineral sunscreen is that it goes on smooth, can act as a makeup primer, and has a tint for a little color glow.

Achieve lifted and curled lashes in seconds with this handy eyelash curler. It's comfortable, easy to use, and one shopper reported, "I'm a busy Mom, and as such most days I leave the house without makeup, but one thing I never leave the house without doing is curling my eyelashes [...] I LOVE this curler. I get the perfect curl EVERY time."

Achieve lifted and curled lashes in seconds with this handy eyelash curler. It's comfortable, easy to use, and one shopper reported, "I'm a busy Mom, and as such most days I leave the house without makeup, but one thing I never leave the house without doing is curling my eyelashes [...] I LOVE this curler. I get the perfect curl EVERY time."

Smooth and conditioning, you'll want to get this Revlon lipstick in every color. It's even a fav of Ashley Graham, who said, "My mom also always had the lipsticks, specifically the berry and nude colors and I remember always playing with this makeup growing up." "

Every mom on the go needs to rest her head on a satin pillowcase at night. Not only can it give you smoother skin in the morning, it can also reduce frizz and cut down on hair breakage. Best of all, you get 2 in this pack.

Moms can get strengthened and repaired strands with this bond-building hair treatment. Just spray to dry hair for healthy results.

This richly hydrating hair mask is almost never on sale. Apply to wet hair, give it 5 minutes, and you can have strands that are stronger and more manageable. Snag it now for $36.

There's something so luxurious about pulling out an ice roller from the freezer and running it along your face. I find that it depuffs the area around my eyes and leaves my skin feeling renewed and refreshed for the day.

When we spoke to busy mom Ashley Graham, she said, "I'm a savage when I apply my Revlon Illuminance Skin-Caring Foundation and put it on with my fingers. I'm very 'Pat McGrath' with the application and just rub it all in. And then, I sometimes take a wet sponge and blend it around my eyes." Get it now for $12.

Sometimes moms can neglect the health of their nails (I know I do). So I love using OPI's nail strengthening treatment. Use it alone or as a base coat and it can protect nails against chipping, peeling, and splitting.

Packed with refreshing eucalyptus, I love this luxe body wash. It leaves my skin feeling smooth and clean, and the smell is great. 

Get lift and volume, without the stickiness or stiffness, with this spray. Spritz onto damp roots and style as usual, it even comes with heat protection.

This moisturizer is a personal fav of mine. It smells so good, leaves my skin feeling hydrated for the day, and also makes it feel renewed at night. It's also backed by over 10,000 5-star Amazon reviews.

What busy mom wouldn't like thicker, fuller hair? This biotin shampoo is from a brand I've talked about before -- in fact, it helped liven up my postpartum strands. Featuring plant-based ingredients, I started seeing results within months.

Want the very best Amazon Prime Day deals? Then check out what a shopping editor is adding to their cart.

What is Prime Day? 

Prime Day is a sale with Amazon deals for Prime members. Originally a one-day sale, it has expanded to a two-day event packed with discounts across fashion, beauty, tech, and home categories. Amazon now holds two sales yearly—a July Prime Day and a second Prime Day in the fall, known as Prime Big Deal Days, referred to as October Prime Day. Every Prime Day event is worth shopping, especially if you love saving money and fast shipping.

What is October Prime Day?

October Prime Day, officially known as Prime Big Deal Days, is a second Prime Day Sale that typically occurs in October. This exclusive event for Amazon Prime Membership holders offers major discounts and Amazon deals just in time for the holiday season. Shoppers can expect lightning deal prices and the best Amazon discount possible before the holidays across categories like tech, fashion, beauty, home essentials, and holiday gifts. With a wide range of discounts on popular items and unique finds, it’s the perfect opportunity to score Black Friday-level savings before the holiday rush, making it one of the best times to shop for must-have items.

When is October Prime Day?

Amazon October Prime Day 2024 runs from October 8 through October 9. This 48-hour sale begins at midnight PT on July 16 and ends at 11:59 PM PT on October 8. This year shoppers will be able to find extensive discounts on products ranging from summer fashion and premium beauty to the newest electronics and home essentials . There are early deals leading up to the sale, so it's wise to check for pre-Prime Day offers as well. Officially, this sale is known as Prime Big Deal Days, and it is commonly referred to as October Prime Day.

Is there an Amazon Prime Day in October?

Yes, Amazon holds a second Prime Day in October called Prime Big Deal Days. This two-day event offers exclusive deals and discounts for Prime members, featuring major savings on categories like tech, fashion, beauty, home essentials, and holiday gifts. It’s the perfect time to snag bargains ahead of the holiday shopping season.

What are Prime Big Deal Days?

Prime Big Deal Days is Amazon's second Prime Day sale, typically held in October, offering massive discounts across popular categories like tech, fashion, beauty, and home essentials. This two-day event is designed for Prime members and provides exclusive deals on trending products and Amazon devices, similar to the summer Prime Day. It’s the perfect opportunity to score major savings before the holiday shopping season begins.

What is on sale for October Prime Day 2024?

For October Prime Day 2024, Amazon is offering a wide range of deals on seasonal must-haves across multiple categories. Shoppers can score discounts on fall fashion, holiday gifts, Prime Day beauty deals, and more. Whether you're looking for tech upgrades, home essentials, or trending products, October Prime Day 2024 promises unbeatable savings and exclusive deals on all your favorite items.

Where can I find the best October Prime Day deals?

You can find curated deals from E! Insider Shop and our Amazon Storefront throughout the October Prime Day sale. Our dedicated team of shopping experts will help you save time and money by organizing the must-have deals, including exclusive deals, in one convenient place for easy shopping. New deals will drop throughout the sale, making it easy to find the best offers of the season. For even more savings, you can also shop Amazon Prime Day deals here.

What is Amazon Prime?

Amazon Prime is a subscription service that provides a variety of benefits to its subscribers. Amazon Prime subscribers enjoy free and fast shipping with options for two-day, one-day, and same-day delivery on eligible items shipped by Amazon. Additionally, members have access to exclusive lightning deals and additional discounts on select items. Subscribers can stream content with Prime Video, Amazon's streaming service, and enjoy ad-free songs through Amazon Music. Prime members can also get grocery deliveries from Amazon Fresh and Whole Foods Market, depending on their location.

Do you need to be an Amazon Prime member to shop October Prime Day 2024 sale?

Yes, you have to be a Prime member to get Amazon discounts on Amazon Big Deal Days, also known as October Prime Day. Amazon Prime Day is an event that is exclusive for Prime members, with discounts tailored specifically for them. You can start a free 30-day trial to take advantage of October Prime Day 2024 discounts.

How much is a Prime membership?

An Amazon Prime membership costs $14.99 per month or $139 per year. Amazon Prime subscribers can enjoy a 30-day free trial to experience the membership's extensive benefits, which include free shipping, fast shipping, grocery delivery, ad-free music, and streaming services. Join now to take advantage of Prime exclusive discounts, Amazon deals, and more.

How much is Amazon shipping?

Amazon shipping costs vary depending on the items ordered and the shipping location. Fortunately, Amazon Prime subscribers enjoy free and fast shipping on their orders. With a Prime membership, you get access to two-day, one-day, and same-day shipping options, perfect for the busy holiday season. Additionally, Amazon offers expedited shipping options on select purchases for even faster delivery times at an additional cost. Join now for a 30-day free trial to experience these benefits firsthand.