Samsung Electronics is investing more than $35 million in a meta-universe program to reach Latin American users.

The goal behind the move is to help the brand engage and connect with a younger audience as part of its digital push and growth marketing strategy. 
Samsung Electronics Chile's official company post explains the company's motivation for the push to develop virtual reality, "At Samsung, we believe that Meta Universe is a promise to connect with young consumers." 
In addition, Samsung Electronics will be launching smart TVs capable of trading and displaying NFTs, with plans to build in NFT apps from three companies, including NFT Gateway in the U.S., La Collection in France, and Art Token in South Korea. Samsung Electronics is also looking into various ways to use cryptocurrencies and other methods as a means of payment.

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