It takes about 25 years for something to really start to feel nostalgic, and Pokémon cards will soon be a hot new item for vintage collectors, according to some experts.
Collectors, a website that allows people to find, buy, authenticate, track and research “any type of collectible” – including sports cards, coins and video games – is betting on Pokémon cards’ value to boost significantly in 2024.
While 2021 technically marked the 25-year milestone for the Pokémon franchise's 1996 launch in Japan, the “Base Set” launch in the United States in 1999 is “widely attributed as the key start of the global Pokémon craze,” according to a spokesperson from Collectors.
Collectors told USA TODAY that its prediction for Pokémon cards is backed by years of data. The company said it has “consistently seen a spike in demand after 25 years across sports cards and all categories of collectibles” because an item typically reaches its “full nostalgia factor."
Just last year, YouTuber Logan Paul made headlines for wearing a Pikachu card as a necklace during WrestleMania. After Paul’s win in the ring, the Guinness Book of World Records was there to award him a plaque for purchasing the “most expensive Pokémon trading card sold at a private sale” at a listed price of $5,275,000.
“For people who grew up collecting TCG cards like Pokémon, that moment is occurring right now, and an important driver for being able to act on that nostalgia is having disposable income, which also happens when you’re in your 30s and 40s,” said Collectors CEO Nat Turner. “The other thing that happens in your 30s and 40s is having kids, which also triggers the nostalgia receptor.”
When trading cards reach their “vintage age” (around the 25-year-mark), Turner said it sees a surge of demand for authenticated and graded copies of these items, and the scarcity of the perfect and near-perfect cards helps drive the value of the market.
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