Super Bowl LVIII is approaching, and the Chiefs are still in the running with the AFC championship game set for Sunday.
But when it comes to the Super Bowl, there's more than football - there are the commercials, of course.
It's not clear whether Taylor Swift or her boyfriend, Chiefs tight end Travis Kelce, will appear in any Super Bowl ads. But they've both appeared in plenty of commercials.
Swift has starred in ads as part of her partnerships with Diet Coke, Capital One, Apple Music, DirecTV and AT&T. She hid Easter eggs in her recent spots and usually tied the commercials to her tours or album releases. Below are 13 of her best commercials (in no particular order), starting with a throwback from February 2009.
As for the Super Bowl, weigh in on the evening's commercials through USA TODAY's Ad Meter. Register to rate the ads and see which brand made the best sales pitch.
In one of her first commercials, a 20-year-old Taylor Swift promoted the Nashville Predators hockey team. Over breakfast, a girl recounts the last night's game to her mom: "I mean the place was packed. Everyone was there. I even saw Taylor Swift!”
Skeptical, the mom says, “Oh come on! Taylor Swift at a Predators game? You’re crazy.”
The camera pans out to show Swift eating cereal. “I was there,” she says before making a fun cat noise and claw motion.
This Apple Music commercial resurfaced because Swift said in her 2023 Time magazine Person of the Year article that she prepared for the Eras Tour by singing the three-plus-hour set list while running and walking on a treadmill. In the ad, Swift stretches her neck and puts in an earbud. “Man I hate cardio,” she says while scrolling Apple Music for a #GYMFLOW playlist. “Jumpman” by Drake and Future plays as Swift sings along while the belt whirs. Then Swift belly flops onto the machine and is thrust backwards, but she keeps grooving to the song from the ground. Apple Music: “Distractingly good.”
Target released a commercial with a grayscale Taylor talking about her new album: “So I suppose it all started with my first crush in fourth grade,” she says. “Cory Robertson. Yeah, he liked the cool girl. She had straight hair.”
Swift sits in a giant desk with a humongous pencil to illustrate elementary school. Crinkled papers shower down from the ceiling. “Little did he know I was writing songs about him after school, dreaming of one day becoming a country singer,” she says as the shot cuts to her in a purple jumpsuit in a barn, reminiscent of a young Dolly Parton. She continues: “or maybe a poet, or a professional basketball player.” Swift has always had a soft spot for squirrel jokes. Her jersey in the commercial features her favorite number, 13, and she plays for a team that, at the time, Travis Kelce couldn’t spell ... "squirle." “‘Speak Now’ is the next chapter in my story, and I’m naming names,” she says.
This Capital One commercial starts with a shot of a classic juke box. Swift's song “ME!” plays, and the singer appears as a 1950s diner waitress. She gives a couple a check that says “4 Burgers w/fries: $13.13, 4 Sodas: $13.13.” The total is $19.89 (generous of Swift to cover the remaining $6.87). Swift signed the check “Lover, Taylor” and drew a cat. The commercial then cuts to Swift as a bartender feverishly shaking a cocktail before spilling it. She mouths “sorry” to an alarmed couple. Next, Swift is in an ice cream parlor being very generous with whipped cream. The topping falls and two girls look up, speechless. Swift winks at them. The check is $19.89, but this time the tab adds up. “Pre-order 'Lover 'at taylorswift.com/capitalone.”
This is arguably Swift’s best commercial because it captures the journey of writing a song and watching it become a hit. The ad starts with Swift sitting on a bedroom floor and taking a swig of Diet Coke. “It feels like the perfect night,” she says softly. In the next scene, a man driving sings, “It feels like the perfect night to dress up like hipsters.” Swift smiles as she writes the next line, “And make fun of our exes.” A karaoke party shouts, “It feels like one of those nights.” Then Swift heads onstage in a black fedora and the caption reads “Stay Extraordinary.”
Swift's Capital One commercials are riddled with Easter eggs. The company is one of her main sponsors on the Eras Tour. In this “Folklore” commercial, a host walks through the credit card company's office saying, “Banking with Capital One is like the easiest decision in the history of decisions. Kind of like….” The scene cuts to Swift looking out a window. She says, “It’s looking kind of chilly today. What am I going to wear?” She opens barn doors in a wide shot that Swifties will pause to check out because the shelves are filled with Easter egg mementos and tchotchkes. A mirrorball, an ax, a peace sign, dice that read 8, a gold TS, a gold 13 and a key-lime green dog are just some of the references from her eighth album. The panels on the doors create the letters, “E-X-I-L-E.” When she opens the doors to reveal a fleet of buttoned sweaters, Swift answers her question, “I think I’ll go with a cardigan.”
A dust-coated cable box starts this DirecTV Now ad. “Why get the same old cable plan,” the host says in front of a bleak, white background before stepping into a forest. “When you can get something tailored to you?”
Swift sits on a giant version of her cat Olivia. The white feline has a rainbow unicorn horn that matches Taylor’s sequined top. Swift waves her hand spreading blue glitter. “Good question,” she says. “Come on.” Olivia, a Scottish Fold cat, prances into the woods.
Swift fronts quite the supergroup in this commercial. In a callout to the iconic “Risky Business” scene, Pete Wentz of Fall Out Boy, Travis Barker of Blink-182 and Rivers Cuomo of Weezer appear in boxers and button downs. Then Swift enters in a sequined silver dress. They perform a rock version of her “Fearless” song “Love Story” as the walls from the living room set are wheeled away to reveal a crowd with hands in the air. Behind the crowd is a three-player screen of Band Hero. Swift says, “Who wants to play next?” and the fans go wild.
One of Swift's longest commercials is this AT&T spot featuring Andy Samberg. It's one long narration: “Get Taylor Swift Now only from AT&T and see what Taylor’s doing now. Like now she’s entering the studio." He continues, describing everything Swift does as they show her going about her day.
He ends with: "Now she’s back in the studio. Now she’s ready to play. Now here’s a new song. She says, “1… 2… 3…” and takes a breath into the microphone. And now we’re out of time.
Target has sold exclusive versions of Swift's CDs with bonus tracks through Swift's career. There is a Target in Nashville where Swift would famously go to buy her CDs and sign copies for fans. In this “Red” commercial, Taylor opens double doors as her song starts, “Losing him was blue like I’d never known.” She grabs a red cloth hanging from the ceiling and jumps over a banister. As she effortlessly glides to the floor in an robin's egg blue dress, the red cloth drapes down around her. “But loving him was red,” she sings.
“Taylor’s new album with six exclusive songs,” says the narrator. “Get it Monday only at Target.”
DirecTV Now becomes DirecTV Meow in this ad. Taylor finishes a show on her Reputation Stadium Tour and walks to her green room where she finds her sassy felines, Meredith and Olivia, waiting to chastise her for not giving them enough attention. “Hey ladies I’m back,” Swift says. “Oh hurrah!” Meredith mocks. “She’s back. Taylor, you’ve been a bad human.”
“Yeah, very bad," Olivia chimes in and dramatically falls off the couch, "So bad that you, look what you made me do.”
Meredith gestures to a mutilated stuffed rat.
“This fluff is on your hands,” she says.
“Guys, come on. Again? I put on DirecTV Now so you wouldn’t be bored.” Not amused, Olivia knocks chips, cheese puffs and a remote off the coffee table while telling Swift the two Scottish Fold felines are “highly… sophisticated… creatures.” Swift flips the channel to a bird and the sass melts into curiosity. The cats are hooked.
Macy’s released a holiday commercial playing off the Christmas classic "Miracle on 34th Street." Kris Kringle, from the movie, interacts with Martha Stewart, Justin Bieber, Donald Trump, Carlos Santana and Taylor Swift.
This Capital One commercial is brimming with Easter eggs and features all 10 versions of Swift — one for each era. The first two Swifts to appear represent “Speak Now” and “1989," the two albums she rereleased in 2023. “You’re being too loud,” her "Speak Now" self says to the "1989" self jamming to noise canceling headphones.
In a packed coffee shop, five Swifts stand in line behind a man who clicks on “13A.” The chalk board reads “Miss Americano,” a nod to the singer’s Netflix documentary. "Good choice," says "Speak Now" Swift who points to the 13 on her hand in black marker.
The third scene is a hotel where a guest gets on an elevator with all 10 personas. “Going up?” asks “Red” Swift. In the final scene, Taylor orders white wine from the Capital One lounge (there’s a “Midnights” clock on the wall).
Follow Bryan West, the USA TODAY Network's Taylor Swift reporter, on Instagram, TikTok and X as @BryanWestTV.
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