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We all know that Amazon (and of course the last day of Amazon Prime Day sales) is a treasure trove of things you need and things you never knew you needed. But on top of all that, you have a HUGE range of options and sometimes that can be overwhelming. So, how do you know which stuff works? Well, popular items and glowing reviews can be a great place to start. And another page that I like to check is Amazon's Internet Famous Section. Every item (from beauty to fashion to home) is backed by thousands of 5-star reviews, has reached viral status, and is even endorsed by several celebrities our team has interviewed over the year.

Scroll down and you'll find a sunscreen that's endorsed by Lisa Rinna and Kandi Burruss, who have called it "perfect." You can also snag the TikTok-famous Essence Lash Princess mascara, which has been recommended by Summer House's Paige DeSorbo and Hannah Berner. Looking for a new holy grail product for your face? Then check out the viral snail mucin that Southern Charm's Madison LeCroy uses all the time (as well as Vanessa Hudgens and Lala Kent). And, that's just the start of the trends and budget-friendly dupes.

So, if you want to check out what the buzz is all about, then check out our top beauty, fashion, and home picks from Amazon's Internet Famous (that are totally worth the hype). You'll definitely agree with their cult-favorite status -- and you'll be glad they're on sale for Amazon Prime Day.

If you've been on any kind of social media this year, you've heard about snail mucin. It rejuvenates dry skin, leaves it feeling soft and supple, and offers lightweight hydration. I use this every night -- the texture is odd at first, kind of slimy, but it dries quickly and you can't beat the results.

Tennis skirts are on-trend this season, so get this pleated one while it's 33% off. It's available in 13 colors and even includes 2 inner pockets. Best of all, it's stretchy and moisture-wicking, leaving one reviewer to rave, "I literally love it and want one in every color. I can dress it up or down, its perfect."

With 2 pillow shams and a soft, fluffy comforter, this set gives you that coastal cool aesthetic in a snap. It's available in Twin XL sizing (perfect for dorm rooms), as well as regular Twin to Oversized King. 

This sunscreen is recommended by almost every celebrity we interview. "For my face I love EltaMD," Rachel Recchia shared. You'll love it because it's SPF 46, lightweight, and designed for sensitive skin.

You've probably heard of Olaplex's repairing treatment. It has the backing of over 98,100 5-star Amazon reviews, and is formulated to repair hair and broken bonds. It's great for all hair types and can be used up to 3x a week for smooth results.

Lighten up any dark areas under your eyes with this medium coverage brightener. Enriched with hyaluronic acid and shea butter, it will leave your skin nourished and glowing. This reviewer reported, "This formula melts into my skin and I find the warmth of my finger does the best job."

Wear the trend of this summer with this chic vest and short set. You can dress it up or down, wear it to the office or on the weekend -- it's a versatile staple that every closet needs. Plus, it's just $39 for the set.

For only $10 you can get a 3-pack of this viral mascara that makes it look like you're wearing false eyelashes (and it keeps selling out). It's backed by over 251,800 5-star Amazon reviews, and is consistently featured in our most popular roundups.

Once a day, apply this serum on your skin just like you'd apply eyeliner. Get the product on the skin closest to the lash root (not the actual lashes), and let it dry. Stay consistent with application for best results. Over 34,000 Amazon reviewers have given it 5 stars, and you might, too.

No It-Girl look would be complete without these trendy rectangular sunglasses. You've probably seen them on celebrities and Instagram all summer long, so snag this 2-pack now while they're on sale for $12.

Get lift and volume, without the stickiness or stiffness, with this spray. Spritz onto damp roots and style as usual, it even comes with heat protection.

We first spied this adorable 4-piece set during the Rom-Com decor trend (which is still trending BTW). It includes a vanity tray for your jewelry, a q-tip holder, tumbler for your toothbrush, and a soap dispenser. You'll feel major main character energy with this in your bathroom.

Got pimples? Make them look more improved overnight with this hydrocolloid sticker. Not only is it loved by 108,600 5-star Amazon reviewers, it's also a celebrity fav with recommendations from Vanessa Hudgens, TikTok sensation Alix Earle, The Bachelor alum Catherine Giudici Lowe, and more.

Create the Garden Girl aesthetic with this romantic summer dress (that's also 50% off). Cute and flowy, you'll want to wear it for picnics, brunches, and more. Reviewers also report that the ruched waist is comfy and the ties on top allow you to adjust for the perfect fit.

A popular brand among Gen Z and Gen Alpha, this moisturizer from Bubble doesn't contain any harsh actives, and is also great for a tween's skincare routine. Plus, it's infused with aloe leaf juice, vitamin E, and avocado oil, and safe for everyday use.

If you're dealing with clogged pores or blemishes, dermatologist Dr. Farhang suggests using products with benzoyl peroxide, just like this face wash here. It's backed by over 46,000 5-star Amazon reviews, with thousands of users raving that it cleared up their skin.

Available in 25 colors, this ruched handbag is so trendy this season. Snag it yourself while it's 30% off. Still not sure? Listen to this enthusiastic reviewer, "The presentation looked like an expensive purse. The box, the silk bag, and of course the purse! It’s absolutely gorgeous, and feels buttery!"

Get more of that coastal cool aesthetic with this trendy hanging rope swing. It has boho fringes, sturdy rings that can hold up to 550 pounds, and it's easy to install. Live your best romantic life with this chair that even has a pocket for your summer read.

There's a reason the Internet loves this hair and body mist. There's nothing sweeter -- with hints of caramelized vanilla, toasted macadamia nut, and tonka bean, you'll smell like a treat.

When it comes to this makeup setting spray, Paige DeSorbo reports, "I always have this in my getting ready area in my bathroom because this was the first setting spray I ever bought. Ever since, I've always bought it. I love it. I think it's one of the best out there and it doesn't have a lot of love."

We all know that e.l.f. products work just as good as the high-end stuff, well, the same is true for the brand's face primer. Infused with tea tree and vitamins A & E, it's just what you need for keeping your skin smooth and soft before you apply your makeup. One of the thousands of positive reviewers exclaimed, "Where has this been all my life?"

Just spray your skin with this cleanser and it will remove dirt, debris, and impurities from your face, without drying it out. Perfect for sensitive skin, acne-prone skin, post-workout, and more. It's safe to use multiple times a day, anywhere on your body.

What is Prime Day? 

Prime Day is an exclusive event with Amazon deals for Prime members. In recent years, it has been extended from a one-day sale to a two-day sale, highlighting deals across all categories including fashion, beauty, tech, and home products.

When is Prime Day?

Amazon's Prime Day 2024 runs from July 16- July 17, 2024. This 48-hour sale begins at midnight PT on July 16 and ends at 11:59 PM PT on July 17. This year shoppers will be able to find extensive discounts on products ranging from summer fashion and premium beauty to the newest electronics and home essentials. There are early deals leading up to the sale, so it's wise to check for pre-Prime Day offers as well.

What is on sale for Prime Day 2024?

Amazon customers can shop deals on seasonal items including summer fashion, travel, viral beauty products, outdoor furniture, back-to-school essentials, cleaning and organization products, and Amazon devices. 

Where can I find the best Prime Day deals?

You can find curated deals from E! Insider Shop throughout the sale and at our Amazon Storefront. Our dedicated team of shopping experts will help you save time and money, organizing the must-have deals in one convenient place for easy shopping. New deals will drop throughout the sale. You can also shop Amazon's Prime Day deals here.

What is Amazon Prime?

Amazon Prime is a subscription service that provides a variety of benefits to its subscribers. Shoppers get free and fast shipping with options for two-day, one-day, and same-day shipping speeds on eligible items shipped by Amazon. Additionally, there are exclusive lightning deals and additional discounts on select items. Members gain access to Prime Video, Amazon's streaming service. Subscribers can stream ad-free songs through Amazon Music. Prime members can get grocery deliveries from Amazon Fresh and Whole Foods Market, depending on the location.

Do you need to be an Amazon Prime member to shop the Prime Day 2024 sale?

Yes, you have to be a Prime member to get the Amazon discounts on Prime Day. Amazon Prime Day is an event that is exclusive for Prime members, with discounts tailored specifically for them. You can start a free 30-day trial to take advantage of Prime Day 2024 discounts.

How much is a Prime membership?

An Amazon Prime membership costs $14.99 per month or you can pay $139 per year. Join now for a 30-day free trial to experience the membership's extensive benefits for yourself, which include free shipping, fast shipping, and access to grocery delivery, ad-free music, and streaming services. 

How much is Amazon shipping?

Amazon shipping costs depend on the items ordered and shipping location. Thankfully, shipping on your order is free (and fast) if you sign up for a Prime membership. Prime members get two-day, one-day, and same-day shipping options. Amazon also offers expedited shipping options on select purchases, which provide faster delivery times  at an additional cost. Join now for a 30-day free trial.  

Want the very best Amazon Prime Day deals? Then check out what a shopping editor is adding to their cart.