Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye

2024-12-25 09:34:10 source:lotradecoin leverage category:News

Adidas has begun selling off sneakers that were created in partnership with the artist Ye (formerly Kanye West) before the German sportswear company cut ties with the celebrity.

Adidas says a "significant amount" of money made from its remaining inventory of the "Yeezy" brand sneakers will be donated to organizations that are fighting antisemitism, racism and hate, including the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, founded by George Floyd's brother.

Adidas ended its partnership with Ye in October, after he made a string of antisemitic remarks.

It's still unclear whether Ye will receive any profits from the shoes, which currently range in price from $70 to $260 a pair and went on sale in the U.S. on Wednesday.

The company says it consulted with "a diverse group" of employees, organizations and consumers before deciding what to do with the leftover product. Adidas said it followed through on committed production orders even after the partnership was terminated in order to protect supply chain partners.

In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.

In April, investors announced they would sue Adidas over Ye's remarks, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.

NPR's Emily Olson contributed reporting.

More:News

Recommend

Kylie Kelce's podcast 'Not Gonna Lie' tops Apple, Spotify less than a week after release

Taylor Swift's honorary sister-in-law Kylie Kelce has already started to see massive success with he

Several hospitalized after Lufthansa flight diverted to Dulles airport due to turbulence

Multiple people were hospitalized after a Lufthansa flight had to make an emergency landing Wednesda

Celebrities and the White House pay tribute to Tina Turner

News of Tina Turner's death reverberated throughout social media, with various celebrities and the W